Category Manager - Flight Ancillaries (f/m/diverse)

Why only watch when you can be part of it? Europe’s smartest travel platform does not develop by itself.

In order to achieve our high ambitious goals, we are looking for clever minds, trouble-shooter, implementers and communication talents. With more than 40 million annual customers worldwide, Eurowings is one of the leading airlines in the European market. Eurowings Digital is a subsidiary of Eurowings Aviation and transforms the Eurowings brand from an airline to a holistic, digital travel companion for the entire travel chain.

You share our passion for the world of travel and want to be part of a driven and high performing team? Apply as "Category Manager - Flight Ancillaries (f/m/diverse)" and be responsible for the Implementation of our Flight Ancillary strategy.

Your Mission

As "Category Manager - Flight Ancillaries (f/m/diverse)" you hold the end-to-end responsibility for your categories. You translate customer and business requirements into initiatives and tactical measures to leverage the maximum sales potential and drive customer satisfaction by either implementing actions yourself, or coordinating the implementation with our squad teams.

Your Tasks

  • You develop your ancillary category strategically, by extending or improving the services along the customer journey, maximizing each ancillaries' value for the customer, and adapting all ancillaries and presentation throughout all customer touchpoints across all channels (e.g. onboard, at the station, etc.) to maximize customer satisfaction & CLV.
  • You translate customer needs into clear business requirements that result in actionable initiatives and tactical measures.
  • You manage and support the implementation of ancillary projects across online and offline channels from a business perspective in close cooperation with the Squad teams, or other internal stakeholders. 
  • You implement actions to gain a deeper understanding of customer preferences and expectations.
  • You optimize the pricing scheme of your category based on detailed analysis of the sales performance, benchmarks, market trends, and you strive for opportunities to set-up effective price promotions in cooperation with partners and stakeholders.
  • You continuously improve ancillary presentation by coordinating the implementation of effective on-site optimization and personalization activities in cooperation with the Squad teams, other internal stakeholders, and/or partners.

Your Profile

  • You have at least 4 years of relevant work experience in product or category management in an agile environment.
  • You hold a degree in Business Administration or similar.
  • You are an enthusiast for eCommerce and aviation and you enjoy following the latest market trends.
  • You hold a strong empathy for our customers and users and are able to develop customer-centric product concepts with maximum business value.
  • You have an entrepreneurial, analytical, data-driven, creative and solution-oriented way of thinking. Moreover, you are very good in decision making.
  • Your strong communication skills and team player mindset help you to manage different stakeholders within the organization.
  • You are experienced in managing complex projects, ideally in an eCommerce or other technical context.
  • You lose neither your head nor your sense of humour in times of stress.
  • You are experienced with different web analytics and understand best practices for UI and UX.
  • You feel the edge of empowerment – you work autonomously, and are able to win others for your ideas.


We are an equal opportunity employer and value diversity at our Company.


Eurowings Digital Benefits


We value your performance and offer you plenty of advantages 🎊


  • Fly with friends and family around the world by using the entire Lufthansa and partner network
  • Discover the world within 30 vacation days a year + two days off for Christmas and New Year's Eve
  • With the JobTicket you can use public transports for a minimum amount of money in Cologne´s region
  • Get discounts across a large range of brands (e.g. Telekom, Urban Sports, Apple, Sixt, Bosch…)
  • With Lunchit, Eurowings Digital finances 2 euros of your lunch on working days!


Drive your career growth 🎓


  • Evolve professionally in our agile environment by taking part in challenging projects with cutting edge technologies and a lot of personal responsibility
  • Shape your career growth through regular discussions with your Team Lead and 360° feedbacks from your colleagues
  • Work in a cross functional team where you gain/share knowledge every day and on regular talks like “Peer School” or “Ask the Expert”
  • Every year you will get a training budget for meetups, conferences, trainings, coaching
  • You can improve your (German) language skills through our online and onsite courses
  • With your Linkedin Learning account you access plenty of additional trainings and courses


We bring a unique environment, where we make it happen 🙌


  • Participate directly in the creation of our product that helps millions of customers create amazing travel memories
  • Feel at home in our (English speaking) international & diverse team
  • Take part in our regular team events where we celebrate all together e.g. major successes, Carnival or the end of the year!
  • Feel our unique atmosphere: a start-up spirit integrated in a big company
  • With our trust-based working hours, you can start and finish at a time that suits you for a harmonized work-life balance
  • Our hybrid working model gives you the flexibility to keep close connections with your teammates at our offices (e.g. through onsite events), while also having the possibility to work from home
  • Relocation package and personalized support (e.g. for Visa or Work Permit) will be offered for you and your family if needed
  • Four partners (HR Manager, Team Lead, Mentor, Buddy) will support and guide you in your first weeks. Additionally, you start your journey with our Welcome Days where you get all key information about our company
  • #Trust&Commitment #Customer #Data-Driven #Performance #Do-it : join us and live our values. This already resulted in specific actions like: Fuckup nights, guided tours at the airport or strategy sprints!

This is Eurowings Digital

Eurowings Digital is revolutionizing the travel sector: We are changing from an air travel service provider to a holistic travel companion. Eurowings Digital works with the latest tech. stacks and the data of 40 million customers. Our talents are challenged in the battle with the established giants of the industry.

Our recruiting process


Once you submit your application, we will get in touch with you as quickly as possible. We will contact you to arrange an initial telephone interview to get to know you.

Getting to know each other

If you pass the first phone interview, you will be invited to visit us in Cologne. During our Peer and Company fit interviews, you will get to know not only your potential future team, but also people from other teams. You will have the opportunity to introduce yourself, your skills as well as your field through a technical challenge. During these conversations (a Peer interview and a Company fit interview), you will get all the information you want about the position you applied for and our company culture. If the team makes a positive decision, there will be a final interview with the leadership team.

Welcome to Eurowings Digital

Once you have convinced us, you can start straight away as part of the team. Our on-boarding program and dedicated people will support you on your way to your first day in the team but also during your first weeks in the company. Welcome to our team, welcome to Eurowings Digital!