Category Manager Loyalty (f/m/diverse) - Hybrid

Why only watch when you can be part of it? Europe’s smartest travel platform does not develop by itself.

In order to achieve our high ambitious goals, we are looking for clever minds, trouble-shooter, implementers and communication talents. With more than 40 million annual customers worldwide, Eurowings is one of the leading airlines in the European market. Eurowings Digital is a subsidiary of Eurowings Aviation and transforms the Eurowings brand from an airline to a holistic, digital travel companion for the entire travel chain.

Do you share our passion for the world of travel and want to be part of a driven and high performing team? Join Eurowings Digital as Category Manager Loyalty (f/m/diverse) and take responsibility in the development of our company!  

Your Mission 

The Category Manager Loyalty holds end-to-end responsibility for Loyalty Program and Communication. The CM manages day-to-day business and translates customer, partner and business requirements into measures to drive customer loyalty and leverage the maximum sales potential by either implementing actions (e.g., promotions, campaigns) herself/himself or requesting implementation from the product squads.

Your Tasks

  • You act as the key commercial, partner and customer contact person for your loyalty product for all product and technical teams
  • You continuously monitor loyalty performance in combination with industry benchmarks and market trends and derive measures to steer performance actively
  • You market our loyalty products and strive for opportunities to set-up effective promotions in cooperation with partners and stakeholders
  • You implement actions to gain a deeper understanding of customer and partner preferences and expectations
  • You carefully evaluate and prioritize business potentials to recommend actions based on data analysis (e.g., in Power BI), customer surveys, and competitive analysis. You drive consequent projects and initiatives with all stakeholders until implementation
  • You communicate concisely and proactively and inform others (internal & external) about relevant changes and updates related to ongoing promotion or campaign activities

Your Profile

  • You have a minimum of 2-3 years’ experience working in a similar role (nice to have) 
  • You have a degree in Business Administration, Marketing or similar (nice to have) 
  • You have a deep understanding of the functionality of loyalty programs and incentive measures (Points, Cashback, etc.)
  • You know how to break down your business targets into tangible KPIs for all relevant parts of the organization applying an entrepreneurial approach (e.g., impact on CLV)
  • You display a high level of curiosity, enjoy research and benchmarking to continuously challenges the status quo
  • You know how to present information clearly and effectively to get messages across to stakeholders and colleagues
  • You have a high attention to detail when coordinating and reviewing the implementation of action
  • You speak English and German at a native (or near native) level 


We are an equal opportunity employer and value diversity at our Company.


Eurowings Digital Benefits


We value your performance and offer you plenty of advantages 🎊


  • Fly with friends and family around the world by using the entire Lufthansa and partner network
  • Discover the world within 30 vacation days a year + two days off for Christmas and New Year's Eve
  • Get discounts across a large range of brands (e.g. Telekom, Zalando, Apple, Sixt, Bosch…)
  • With "Joblunch" from Belonio, Eurowings Digital finances up to 2 EUR of your lunch on working days!


Drive your career growth 🎓


  • Evolve professionally in our agile environment by taking part in challenging projects with cutting edge technologies and a lot of personal responsibility
  • Shape your career growth through regular discussions with your Team Lead and 360° feedbacks from your colleagues
  • Work in a cross functional team where you gain/share knowledge every day and on regular talks like “Peer School” or “Ask the Expert”
  • Every year you will get a training budget for meetups, conferences, trainings, coaching
  • You can improve your (German) language skills through our online courses
  • With your Linkedin Learning account you access plenty of additional trainings and courses


We bring a unique environment, where we make it happen 🙌


  • We love dogs! Feels free to bring your doggo to the office :) They can "work" from our separate dog office 
  • Get excited and challenge your colleagues while playing with our Playstation 5 or kickertable 
  • Participate directly in the creation of our product that helps millions of customers create amazing travel memories
  • Feel at home in our (English speaking) international & diverse team
  • Take part in our regular team events where we celebrate all together e.g. major successes, Carnival or the end of the year!
  • Feel our unique atmosphere: a start-up spirit integrated in a big company
  • With our trust-based working hours, you can start and finish at a time that suits you for a harmonized work-life balance
  • Our hybrid working model gives you the flexibility to keep close connections with your teammates at our offices (e.g. through onsite events), while also having the possibility to work from home
  • Relocation package and personalized support (e.g. for Visa or Work Permit) will be offered for you and your family if needed
  • #Trust&Commitment #Customer #Data-Driven #Performance #Do-it : join us and live our values. This already resulted in specific actions like: Fuckup nights, guided tours at the airport or strategy sprints!

This is Eurowings Digital

Eurowings Digital is revolutionizing the travel sector: We are changing from an air travel service provider to a holistic travel companion. Eurowings Digital works with the latest tech. stacks and the data of 40 million customers. Our talents are challenged in the battle with the established giants of the industry.

Our recruiting process


Once you submit your application, we will get in touch with you as quickly as possible. We will contact you to arrange an initial Get2Know interview to exchange with you in more detail.

Getting to know each other

If you pass the first Get2Know interview, you will be invited to a further exchange (=Peer Interview). During our Peer Fit interview, you will get to know not only your potential future team but also people from other teams. You will have the opportunity to introduce yourself, your skills as well as your field through a technical challenge. During this conversation, you will get all the information you want about the position you applied for and our company culture. If the team makes a positive decision, there will be a final interview with the leadership team.

Welcome to Eurowings Digital

Once you have convinced us, you can start straight away as part of the team. Our onboarding program and dedicated people will support you on your way to your first day in the team but also during your first weeks in the company. Welcome to our team, and welcome to Eurowings Digital!