Personalization Manager (all genders) - Hybrid

We are dreamers, doers, and enthusiasts....! 


Our mission is to enable our customers on leisure and/or business travel to enjoy a seamless travel booking experience from the tip of their fingers. Therefore, we are continuously working passionately on providing diverse and attractive offers on our online booking platforms Eurowings & Eurowings Holidays and mobile Apps to empower our customers with relevant information and smart digital services throughout their travel experience. 

As a Personalization Manager (all genders) you will be responsible for developing and implementing personalized experiences for our customers across multiple digital channels. You will work closely with the marketing, product, and data teams to understand customer needs, preferences, and behaviors, and use data-driven insights to create and optimize personalized campaigns. You will also monitor and measure the performance of personalization initiatives and report on their impact on customer satisfaction, retention, and revenue. 

What you’ll do

  • Help the organisation to understand what multichannel personalization means across the customer journey and act as an accelerator for our organization to push Business Goals 
  • Create and refine target picture for personalization products based on customer needs, market trends. 
  • Manage the end-to-end execution of personalization projects, from ideation to launch and the impact analysis, using agile methodologies and best practices. 
  • Execute our Personalization Strategy and drive collaborative use case delivery with the team and stakeholders. 
  • Collaborate with cross-functional teams, including marketing, service, category, product, data, and engineering, to deliver personalized experiences across web, mobile, email, and social media channels. 
  • Act as key business counter part of the Martech Platform team, translating business needs in form of requirements 
  • Establish and track key performance indicators (KPIs) and metrics for personalization initiatives, and communicate the results and learnings to stakeholders and senior management. 
  • Enable and train all customer facing units to build scalable (self-serviceable) solutions, ensure technical enablement with the MarTech Platform team where necessary.
  • Assist in formulating campaign strategies and contribute to the development and implementation of predictive analytics aligned with market trends. 
  • Develop timelines and milestones for personalization related initiatives and tasks and make sure that they are met from a timing, quality and quantity.  

What you`ll need

  • At least 5 years of experience working as personalization/growth manager. 
  • Experience in product design, IT delivery and data science analytics.  
  • Know A/B testing inside-out to underpin success of personalization. 
  • Analyze and translate various reports, KPIs, and data to draw meaningful conclusions and insights. 

What you`ll bring

  • Pronounced and empathic Stakeholder Management skills
  • High level of curiosity, enjoying research and benchmarking  
  • Possess a strong intuition and understanding of customer needs and market dynamics. 
  • Effective communicate information, ensuring a clear and compelling message. 
  • Stay updated on the latest trends and best practices in personalization & martech and conduct regular benchmarking and competitive analysis. 



We are an equal opportunity employer and value diversity at our Company


Eurowings Digital Benefits


We value your performance and offer you plenty of advantages 🎊


  • Fly with friends and family around the world by using the entire Lufthansa and partner network
  • Discover the world within 30 vacation days a year + two days off for Christmas and New Year's Eve
  • Get discounts across a large range of brands (e.g. Telekom, Zalando, Apple, Sixt, Bosch…)
  • With "Joblunch" from Belonio, Eurowings Digital finances up to 2 EUR of your lunch on working days!


Drive your career growth 🎓


  • Evolve professionally in our agile environment by taking part in challenging projects with cutting edge technologies and a lot of personal responsibility
  • Shape your career growth through regular discussions with your Team Lead and 360° feedbacks from your colleagues
  • Work in a cross functional team where you gain/share knowledge every day and on regular talks like “Peer School” or “Ask the Expert”
  • Every year you will get a training budget for meetups, conferences, trainings, coaching
  • You can improve your (German) language skills through our online courses
  • With your Linkedin Learning account you access plenty of additional trainings and courses


We bring a unique environment, where we make it happen 🙌


  • We love dogs! Feels free to bring your doggo to the office :) They can "work" from our separate dog office 
  • Get excited and challenge your colleagues while playing with our Playstation 5 or kickertable 
  • Participate directly in the creation of our product that helps millions of customers create amazing travel memories
  • Feel at home in our (English speaking) international & diverse team
  • Take part in our regular team events where we celebrate all together e.g. major successes, Carnival or the end of the year!
  • Feel our unique atmosphere: a start-up spirit integrated in a big company
  • With our trust-based working hours, you can start and finish at a time that suits you for a harmonized work-life balance
  • Our hybrid working model gives you the flexibility to keep close connections with your teammates at our offices (e.g. through onsite events), while also having the possibility to work from home
  • Relocation package and personalized support (e.g. for Visa or Work Permit) will be offered for you and your family if needed
  • #Trust&Commitment #Customer #Data-Driven #Performance #Do-it : join us and live our values. This already resulted in specific actions like: Fuckup nights, guided tours at the airport or strategy sprints!

This is Eurowings Digital

Eurowings Digital is revolutionizing the travel sector: We are changing from an air travel service provider to a holistic travel companion. Eurowings Digital works with the latest tech. stacks and the data of 40 million customers. Our talents are challenged in the battle with the established giants of the industry.

Our recruiting process


Once you submit your application, we will get in touch with you as quickly as possible. We will contact you to arrange an initial Get2Know interview to exchange with you in more detail.

Getting to know each other

If you pass the first Get2Know interview, you will be invited to a further exchange (=Peer Interview). During our Peer Fit interview, you will get to know not only your potential future team but also people from other teams. You will have the opportunity to introduce yourself, your skills as well as your field through a technical challenge. During this conversation, you will get all the information you want about the position you applied for and our company culture. If the team makes a positive decision, there will be a final interview with the leadership team.

Welcome to Eurowings Digital

Once you have convinced us, you can start straight away as part of the team. Our onboarding program and dedicated people will support you on your way to your first day in the team but also during your first weeks in the company. Welcome to our team, and welcome to Eurowings Digital!